Our Story

Naturally Ethical is an independent family run business based in Ruthin North Wales. We have an online shop and a town centre store with a children's play area and vegan/veggie cafe.

We love the convenience of online shopping but the personal touch that comes with High Street shopping. You can rest assured that however you choose to shop with us your custom is truly valued.

We've always had an underlying interest in ethical issues and eco living, when our first child was due this interest grew into a passion. Like all parents we want to make the world a better place for our children and generations to come. We started to research green options for baby and home including reusable cloth nappies, eco cleaning products, cruelty free toiletries and reusable kitchen products to help us reduce our plastic consumption. We found some great online retailers and support but sadly very few physical shops, from this the concept for Naturally Ethical was born.

Our Ethos

Buying ethical isn't always easy and sadly can be more expensive which is why we will only sell quality items that represent good value for money.

We've spent time researching the green and ethical credentials of the brands that we stock and will only continue to work with companies that we feel operate in an ethical manner. 

We personally own and use products from all of the brands stocked so you can be sure we have complete faith in the items we sell.

Reducing our plastic waste and recycling is very important to the team at Naturally Ethical.
All of our online orders are sent out using recycled packaging. It may not look pretty but it's much kinder on the environment and means we don't need to pass the cost of packaging materials onto our customers.

We want shopping with us to be simple, hassle free and enjoyable. We charge a fair price for postage and will always post orders out within one working day.

If you visit our shop you will be warmly welcomed, we have a fantastic display of clothing, toys, toiletries and other ethical goodies. We love chatting about ethical shopping and are very happy to recommend other retailers if we don't stock what you're looking for. 

Not only is it important that our brands meet our ethical criteria but also that our team are treated fairly, rewarded for hard work and genuinely valued and supported.